You need to have more than just a passing acquaintance with search engine optimization.
A Collection of Web Development News, Resources and Articles of Interest.
Thursday, March 20, 2014 9:09:00 AM
You’re a business owner – what you do best is grow your company. Chances are good that you know very little about SEO (search engine optimization). However, while that’s understandable, it’s not optimal. You need to have more than just a passing acquaintance with search engine optimization. There are several important terms and concepts that you should know to ensure that your business is as successful as possible. The brief guide below will outline several key elements. SEO Keywords Keywords are perhaps the most important building blocks of SEO to understand. Essentially, keywords are nothing more than the words and phrases that your customers use to find products and services similar to yours. That’s it – they’re what customers or surfers type into the search box of Google, Yahoo or Bing. They’re words that relate to whatever they’re trying to find online. You need to ensure that you have keywords (the right keywords at that) implemented throughout your website content. SERPs SERP is a term that stands for “search engine results page”. When someone refers to SERPs in the world of SEO, they’re talking about the pages that come up after you’ve entered your search terms and hit enter. You’ll find page after page of results. The closer you are to the first page (and to the top listing on the first page), the more visible your website will be to your customers. On-Page Optimization This SEO term refers to optimization efforts made within your website. On-page can refer to implementing keywords within your website, optimization of outbound or internal links, optimizing your page names, meta tag information, page titles and more. A very broad range of techniques can be applied to optimize your actual website pages, and all of them are important. Off-Page Optimization Off-page optimization refers to any efforts you make outside of your website. This can include things like PPC campaigns, social media posts, blog posts (in the case of a blog that’s not integrated with your website) and tons more. As you can see, SEO is extremely complex, but if you develop some familiarity with the terms above, you won’t feel like you’re “flying blind” here. However, the best option still remains to partner with an expert SEO company that can provide you with ongoing optimization benefits without you having to take time away from your business to do it yourself.more...
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