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Wednesday, June 19, 2013 9:09:00 AM

Former NYT Web Designer Joins Etsy Team

One of the most popular craft stores on the internet will be undergoing several renovations to make its user experience more enjoyable. According to Mashable, Khoi Vinh, the well-known former design director of the website for The New York Times, will be teaming up with Etsy to create a unique mobile website for the online store. Vinh is known for his one-of-a-kind design skills, which is why a lot of people are looking forward to this collaboration. Vinh and the team will be using the iOS collage-making app Mixel to move forward in the design, which is one of the reasons the team is excited to see the website's developments. According to the source, the team chose Mixel because Etsy predicts it will have more traffic to its site via mobile devices than desktops by 2014. Mixel has a "double focus" in mobile, which will benefit both companies. Due to the new design efforts, the company recently announced on its website it will no longer have a social aspect for its former users. Although this may be frustrating to some consumers, the core dynamic of the system will still be intact, so people can still upload and create collages from their mobile devices. "Once you update your app, you'll no longer have access to the social network," the company's website stated. "But don't worry, you can still access your work: the new version will let you import all of the mixels you made from our servers into our new, private gallery, built right into the app. Just login with the service you used to open your Mixel profile (either Facebook or Twitter) and we'll save them to your iPhone." How the pending design change has been accepted Since they started creating the new mobile website, Vinh and his team said there was an increase in the numbers of users during the night as well as on Saturdays, which is different from the observed web trends. Users generally access the site on their desktops during the weekday and surf during their work hours, according to Media Bistro. As for the future of the Etsy website, Vinh and the team told TechCrunch they want to put the majority of their focus on Etsy's mobile future rather than on building Mixel. Division [1] Web Design is an Edmonton web design firm that has been providing companies with online solutions since 2002.

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