In the past year alone, Google reports that the amount we search for something 'near me' has doubled.
What were the last things you searched for on your phone? Looking through my own history, it was 'The Wolf of Wall Street cast' (You know when you see someone in a movie and can't place where you've seen them before? So frustrating.), 'removing soap scum from a shower', 'the Brick mattresses', and 'best Halifax coffee'. According to a new Google infographic, I perfectly fit the average person's four categories of 'moments' we use our phones for. So what are people searching for online? They break it down into these four categories:
This is simple fact checking, the classic response to something we utter daily: 'Google it'. In my case, the cast of a movie. Whether it's a familiar actress, the capital of Norway, how many calories are in a Big Mac, or the proper pronunciation of quinoa (ahem, it's Kee-NOO-Ah), 65% of online consumers look up more information online now versus only a few years ago. The same amount of users (66% actually, if we're being exact) turn to our phones to search for something we saw in a TV commercial. This simply proves that the growing majority of humans are, unsurprisingly, turning to the supercomputers in our pockets for everyday answers.
In the past year alone, Google reports that the amount we search for something 'near me' has doubled. This is huge, as it shows our preference to search for information online, independently, rather than ask another human being or turn to more traditional media forms for local information. This also cements the fact that your online presence can make or break you as a local business. For me, Googling 'best Halifax coffee' immediately directed me to a handful of cafes I want to check out on my upcoming move - ones I have no idea whether I'd have found otherwise. A staggering 82% of smartphone users use a search engine when looking for a local business - if that isn't enough to get your site mobile-friendly, I don't know what will.
Without the internet readily accessible, I doubt I would've survived thus far in life (or, at least, survived quite as smoothly). Whether it's something simple like 'removing soap scum from a shower', or something more complicated, such as 'how to perform CPR', in 2015 there were more than 100 million hours of 'how-to' content was viewed on YouTube. From cooking videos, to renovation how-to's, to the ever popular 'life hacks' genre, we love to search for instructions and tips for everyday tasks. It's no wonder Pinterest is so popular - a whopping 91% of smartphone users turn to their phones for ideas when doing a task.
I remember my first online purchase. I was in middle school (circa 2004) and bought fake, metal-that-would-turn-your-ear-green, 'Chanel' earrings off of eBay for a whole nine dollars with the help of my Mom's Visa and our Windows XP-powered beast of a desktop computer. A month later my package arrived from China and I thought my whole experience was the coolest, most modern thing I'd ever done. Thus began a lifelong relationship with online shopping. Today, Google reports that 82% of smartphone users consult their phones while in a store deciding what to buy, and that mobile conversions have increased 29% in the last year alone. From price checks to customer reviews, our phones have become the salespeople that were once, well... people. Thus making it imperative that whatever you may be trying to sell has a damn good online spokesperson, in the form of a website and social profiles.
Above all else, what Google has conveyed with this new information is an untouchable profile of how, why and when we use our mobile phones to access information on the web. With smartphones quickly eclipsing traditional computers for information searches, it's imperative we as business owners, marketers, and salespeople know how to continue to give customers what they want, how they want it. To review your own mobile presence, or to get started on a responsive website, reach out to us today at Division 1.
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