Number of mobile users increasing significantly

Tuesday, December 11, 2012 6:22 PM

Developing an app that is easy to use will improve how consumers view a company.

Developing an app that is easy to use will improve how consumers view a company.

Bryson Meunier, director of content solutions at Resolution Media and a primary architect of Resolution Media's natural search product and Digital Behavior Analysis, told Search Engine Land there are several ways to decipher the truths and myths discussed in the industry.

In order to help companies with their search engine optimisation and marketing strategies, Bryson Meunier, director of content solutions at Resolution Media and a primary architect of Resolution Media's natural search product and Digital Behavior Analysis, told Search Engine Land there are several ways to decipher the truths and myths discussed in the industry.

While sometimes searches vary from platform to platform, at the end of the day consumers are still searching for the same content. However, it can be difficult to keep the consumers interested when they are searching on their mobile devices, as many can become frustrated and begin a new search within seconds. According to a Google report released earlier this year, 66 percent of consumers expect a company's mobile site to be similar to their desktop version. Fifty-five percent of consumers said having a frustrating experience will negatively affect their loyalty to a brand and 52 percent of respondents said they'd be less likely to interact with a company if they were unsatisfied with the company's mobile site.

Smart idea to develop mobile site, app
The study also found that having a mobile-friendly site can drive consumers to purchase products from the company and to click through the site. Sixty-seven percent of the survey's respondents said if they find out a company has an easy-to-use and attractive mobile site they are more likely to see what products the company has to offer. About 61 percent of the respondents said if they are unhappy with how a company's website looks or have trouble finding what they're looking for, they'll move on to another website.

Developing a mobile website might be a good idea, according to a recent Nielsen study, which found that mobile applications and mobile websites are driving mobile activity nowadays. The study revealed that 63 percent of the respondents said they access social media sites from their smartphones, and the amount of minutes consumers spent on their devices has increased significantly, TechCrunch reported. In addition, the number of minutes people spend on mobile apps increased 120 percent and was up 22 percent on mobile websites.

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