Are They Serious? Our Response to Post Planner's 'Science-based Tips to Get More Retweets'

A quick glance at Post Planner's Twitter page makes is really clear that the company themselves aren't utilizing these social media marketing tips.


While doing some light social media research, we came across an article entitled, 'Tweet on Sunday and 5 Other Science-based Tips to Get More Retweets'. Intrigued, we dove in, expecting to see the typical litany of tips ranging from the best day to post, to the best time of day, suggestions to use i...

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What's better for you - SEO or SEM?

Think of SEO like going to the gym: you have to put in the work consistently in order to see results.


Many digital marketers see it as the great internet debate: SEO versus SEM. What's better for business? The good news is, there doesn't have to be a choice between SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Google announced in early May that for the first time, mobile searc...

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Are We Experiencing the Death of Online Ads As We Know Them?

In a report released this month by PageFair and Adobe, ad blocking software will cost online publishers $21.8 billion in lost revenue this year alone.


The title of this post is probably joy-inducing for the majority of the internet-using population. From more 'non-abrasive' advertising placement (think The Globe and Mail, Mashable, TechVibes) to the more obtrusive (Forbes, the LA Times, or any of the more 'shady' realms of the inter-webs who emplo...

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What you should update on your own site, what you shouldn't

Web content management systems are much more user-friendly than they used to be, which empowers users to make changes and updates to their own sites with a few clicks.


In 2015, it's easier than ever for a small business owner to create and update their own personal or corporate website. It's also more important than ever. As search stats show, a growing percentage of potential customers are turning to the web to solve their problems. Whether they need a moving van...

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Your Website Has Been Hacked, Now What?

What would you do if you woke up tomorrow and your website had been replaced with a warning pop-up, was redirecting visitors, or was gone altogether?


A website hack is a major crisis for any company.  It’s a problem with unknown origins and unknown potential consequences. When you don’t know why or how the hack happened, it came seem impossible to know how to fix it. What would you do if you woke up tomorrow and your website ...

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The 4 Pillars of Awesome Clients

You, the client, are the most important part of any business dealings we do, and we're here to make sure you leave with a product or service you are totally thrilled about.


As Division 1's primary Edmonton phone-answerer, I have the pleasure of meeting most perspective clients first and getting to know what they're looking to build with us - whether it's a new vision for web design, an SEO campaign, custom software, app development, or anything in between. During thi...

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"Help! I Deleted Half My Site!"

To be proactive, keeping a copy of your website on your computer and on an external hard drive is the safest way to ensure you'll never lose it.


A beautiful, functional, and customer friendly website is something to be proud of. As a representation of your company, it's often the first impression a potential customer has of you. And it takes a heck of a lot of work to create it. That's why accidentally deleting your web content might seem li...

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Decoding the Labyrinth of Google Offerings: 5 Key Services for Your Business

Though widely considered a flop in terms of it's personal social networking popularity, a properly set up Google Plus page can help your firm's SEO big time.


So you know how to utilize Google Analytics for your business, gold star for you. But what about the other services Google touts, like Google AdSearch? Google AdWords? Google My Business, Google Sitemaps, Google Plus, Google Chat and Google Mail too? Feel overwhelmed yet? We've just scratched the su...

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How Pinterest-ing! How Pinterest is Crucial for Your Social Media Profile

Create boards with your ideal client in mind. Provide answers to their questions, indulge their inspirations, and solve their problems.


Quick - first thing that comes to mind when you think of Pinterest? Personally, as a user, it's: DIY, recipes, fashion, home decor, female demographic. To the closest coworker I could harass, a non user, it was pretty similar: food, crafts, young moms, middle aged women. Your business shoul...

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Is Your Website Bad?

You don't have a website? That's weird. It's also worse than having a poorly designed website.


Every person and every business and every event has a website, right? Actually, not right. Not everybody that should have a website has a website. More on that later. The common wisdom of the Internet is that if you want to find out more info about something you look for its website. The website is ...

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Total Overhaul vs. Progressive Updates What Will Work Better for Your Website?

We want to explore both total re-development and monthly update options for achieving your goals, and which plan of action is better suited for your needs, and pocketbook.


When clients come to us with a full website redesign in mind, oftentimes their requests warrant a total site overhaul - they want an entirely new, sparkly site made from scratch. Other times, clients are pleased with certain aspects of their site such as content/basic layout or CMS, but need a moder...

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What to Expect from Wearable Tech

Wearable tech like the Pebble Watch or Apple watch are not new pieces of technology that are meant to replace or your phone or tablet.


It’s been a couple of weeks now since Apple started shipping their brand new product the Apple Watch. No, it’s not the iWatch. That’s a dumb name. Even Apple knows when to stop putting a lower case ‘i’ in front of every product. The Apple Watch is the first product that...

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Mobilegeddon: You're Gonna Be OK

Changes will only affect a site's search ranking on mobile devices and it only applies to individual pages, not entire websites.


There’s been a lot of fear mongering in response to Google’s April 21 mobile algorithm update. Some articles have gone so far as to say if you aren’t mobile-friendly, every ounce of SEO you’ve ever put into your site is going down the proverbial toilet and you’ll never ...

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Yes, Even You Can Be Crowned the King (or Queen) of Content

Your content doesn't have to be perfect no content is! If you wait until your blog post is flawless, it won't be relevant. Don't put each piece of content before a twenty person committee before it's approved.


There seems to be a common refrain dominating digital marketing discussions lately: content is king. It may not be the “be all, end all” of online marketing, but you can’t go wrong with quality content. A quick survey of your top favourite brands will likely reveal a host of con...

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4 Web Design Flaws that Trigger Consumer Mistrust

If a first-time viewer can't latch on to anything upon viewing your website due to a busy layout and over-stimulating design, chances are they will move on to another source over trying to decode your labyrinth of visuals and text.


First impressions are crucial - especially when it comes to your company’s web design. Before someone even glances at your content they’re forming make-or-break judgements based on everything else they experience - from layouts to visuals to colour schemes. We’ve unearthed 4 key we...

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