It wasn't until recently that the idea of viewing websites on anything other than a computer has been a real consideration. Now, a growing number of mobile devices, including phones and tablets, make accessing online information possible from almost anywhere. But the development of mobile browsing has presented a new challenge for developers: creating a site that responds to different kind of devices without distorting the page.
We’ve all been there: you search for something on your phone or tablet’s browser only to select a website that you have to continuously zoom and scroll to navigate, as it’s too big to be viewed properly on a smaller screen. Chances are high that you’ll exit the page to find a better source of the information you’re seeking. The rise of mobile browsing makes having an optimized website a true necessity, and it should no longer be treated as a gentle suggestion, but more-so as a modern keystone to web presence.
Responsive web design allows your website to automatically fit the screen size of the device on which it is being viewed. This is achieved by adapting content, design, navigation and method(s) of interaction to deliver the same usability to mobile users as you do to traditional desktop users. Having a responsive website means having just one website that looks equally well on all types of devices.
Mobile websites, on the other hand, are dedicated websites designed specifically for mobile devices considering all limitations and opportunities of the platform. As there are various mobile devices with different screen sizes and interaction types, it is impossible to create a website per device type - therefore even your mobile website has to be a little responsive to fit every screen. Currently, most mobile-friendly websites are progressing towards responsive design, as a dedicated mobile websites requires additional maintenance and SEO work as they operate under a separate URL.
Mobile-friendly websites are also important for the sake of SEO. Search engines have gone through a number of major changes in the last few years. Take Google, for instance. The search engine giant has released an onslaught of changes to their algorithm that have significantly changed the way in which search engine optimization must be approached in order to ensure your website remains competitive. In particular, Google has become keenly focused on rewarding websites that offer mobile-optimized layouts and content with higher search engine rankings. Having a responsive or mobile website is the best way to let a search engine know that your website provides real value to your users browsing from a smaller device.
Mobile application services involve the design of high quality, creative and responsive mobile apps in a variety of programming languages that are compatible with Android, iOS, Windows and virtually every other operating system. The rise of HTML 5 is a welcome one for those who love efficiency and cost savings. By concentrating on great content rather than reprogramming for different environments, we can save you thousands on your mobile applications.
At Division One, we pride ourselves on implementing leading mobile website and mobile app development strategies.
Creating a responsive website is a modern day must in web development that will truly make your online presence complete and viewable from all devices.
For more information on developing the best mobile-friendly websites and apps in Edmonton, check out our portfolio.